Things we explain on calls often enough that they may as well be written down. Each one is a real answer to a real question a client asked us.
A two-sided guide to influencer marketing in India: creator tiers from Nano to VIP, five checks before hiring a creator, what decides the cost, and how creators can get brand work.
Read · 4 min →Ten questions to ask any digital marketing agency in Mumbai before signing, with the answers to look for, the warning signs, and how pricing models differ.
Read · 5 min →A one-question test for choosing between Google Ads and Meta Ads, a side-by-side comparison, and five checks to run when your ads get clicks but no enquiries.
Read · 4 min →A practical plan for salons, beauty parlours, doctors, skin and dental clinics, gyms and other appointment businesses to fill the diary using Google, reviews, ads and WhatsApp.
Read · 6 min →What Indian agencies charge per month for digital marketing in 2026, what each price level includes, why ad spend is separate, and how to compare quotes.
Read · 4 min →A step-by-step guide to registering and claiming your business profile in ChatGPT's Business Hub: what to keep ready, domain, phone and email verification, and what happens next.
Read · 7 min →Ads inside ChatGPT are open to Indian advertisers. How they work, who sees them, the ₹725 minimum daily budget, how targeting differs from Google and Meta, and who should test them.
Read · 7 min →A practical way to split a first marketing budget of ₹50,000 across Google, Meta, WhatsApp and content, and the mistakes small business owners make most often.
Read · 3 min →What Answer Engine Optimisation actually is, what it costs, and the six things a brand can fix this month to get quoted by ChatGPT and Google's AI overviews.
How to find the segment that converts three times better than the one you are currently buying media against — and what changes in the mix once you do.
An honest breakdown of where the money goes, what a fair fee looks like, and the three line items that should make you ask questions.
A worked example, start to finish, with the real order of operations — useful whether you hire us or run it in-house.
Thirty minutes, no pitch. You'll leave with one thing worth fixing.