Insights

Short notes.
No thought leadership.

Things we explain on calls often enough that they may as well be written down. Each one is a real answer to a real question a client asked us.

Coming up

Your customer asked an AI, not Google. Were you in the answer?

What Answer Engine Optimisation actually is, what it costs, and the six things a brand can fix this month to get quoted by ChatGPT and Google's AI overviews.

The audience cohort most brands are quietly ignoring

How to find the segment that converts three times better than the one you are currently buying media against — and what changes in the mix once you do.

What ₹40,000 a month of marketing should actually buy

An honest breakdown of where the money goes, what a fair fee looks like, and the three line items that should make you ask questions.

How we'd rebuild a D2C brand's mix in 30 days

A worked example, start to finish, with the real order of operations — useful whether you hire us or run it in-house.

Free growth check-up

Rather just ask us directly?

Thirty minutes, no pitch. You'll leave with one thing worth fixing.