Follower count is the least useful number on a creator's profile. We match creators to the audience cohort you actually need — then judge them on reach, saves, watch-through and cost per result, the same way we judge any other channel.
Anyone can pull a list of creators with big numbers. The work is deciding which three of them speak to the cohort that converts, what the brief should say, and how the content keeps earning after the post goes up.
Register once with your real numbers — niche, followers, average reach, the platforms you actually work on — and you enter the roster we cast from. No fee, no exclusivity, no chasing brands in DMs.
Filter by niche, tier and platform. Every profile carries the three numbers that matter — audience size, average reach per post, and engagement rate.
Example profiles shown. The full, verified roster is shared with brands on request.
The same rules for everyone, so a brief can say "three micro, one macro" and mean something. Tier is assigned on total audience; casting is decided on reach, engagement and fit.
| Category | Followers | Typical role | Best suited for |
|---|---|---|---|
| Nano | 1K – 10K | Community / personal influence | Trust, sampling, UGC, conversions |
| Micro | 10K – 50K | Niche authority | Consideration, engagement, conversions |
| Mid-tier | 50K – 500K | Scaled niche influence | Reach with credibility, product launches |
| Macro | 500K – 1M | Mass creator reach | Awareness, launches, large campaigns |
| Mega / top-tier | 1M – 5M | Mass-market influence | National and global awareness |
| VIP / celebrity | 5M + | Celebrity-level influence | Mass awareness, brand association |
A note we give every brand: tier sets the ceiling on reach, not the floor on results. A nano creator at 9% engagement routinely outsells a macro at 1.8% on the same budget. Buy the tier the objective needs — awareness up top, conversion further down.
Two minutes. Real numbers only — we verify reach against your insights before a brand ever sees a name, and an inflated number is the fastest way off the roster.
Send us the audience you're trying to reach and the outcome you need. You'll get a shortlist with real reach numbers, indicative costs and a point of view on the creative — not a spreadsheet of follower counts.