To register your business on ChatGPT: open Business Hub inside ChatGPT, add your business, choose the online option, verify your website domain with a TXT record, verify your phone number and email, then complete identity verification. It is free. We did it for DMarketing Cryptex from India on 12 November 2026, two days after OpenAI launched the feature, and this guide follows the steps in the order we met them.
Think of it as the ChatGPT counterpart of a Google Business Profile: a place where you tell the assistant, in your own words, who you are and what you offer.
Product facts come from OpenAI's announcement of 10 November 2026 and its help centre, checked on 12 November 2026. The feature is in beta and is rolling out in phases, so your screens may differ slightly from ours. This guide covers the route for businesses that sell or serve customers online, which is the one we used.
What to keep ready before you start
Have these open before you click anything. One step has a time limit.
- A ChatGPT account you are happy to use as the business admin.
- Your website on your own domain, and the login for your domain provider (GoDaddy, Namecheap, Cloudflare or whoever holds your DNS).
- A business phone number that can receive a code.
- A business email address.
- Your exact registered business name. It should match your official records.
- For the identity check: a government-issued ID, your business registration details, and proof that you are authorised to represent the business.
- For the profile itself: a short description, your category, a logo and a cover photo.
Step 1: Open Business Hub
Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name. If it is already listed, select it. If it isn't, add it.
Step 2: Choose how you sell
You are asked whether the business sells from a physical location or online. We chose online. That is the route for any business with a website that sells products or services over the internet, including agencies, consultants, software companies, online stores and education providers.
Step 3: Verify your website domain
ChatGPT shows a DNS record to add at your domain provider. It has three parts:
| Field | What ChatGPT shows |
|---|---|
| Type | TXT |
| Name or host | openai-business-profile followed by your domain |
| Value or content | A line beginning openai-business-profile= and a long code |
To add it:
- Log in to your domain provider and open the DNS settings for your domain.
- Add a new record and choose TXT as the type.
- In the name or host field, most providers want only the first part,
openai-business-profile, because they add your domain automatically. If you paste the full name and the provider adds the domain again, verification will fail. - Paste the value using the copy button in ChatGPT. Don't retype it.
- Save, wait a minute or two, then return to ChatGPT and click Verify domain.
Watch the clock. The screen shows an expiry time for the record, and ours was only a short while ahead. If it expires, go back one step to get a fresh value and replace the old one.
Do not change or delete any other DNS record while you are there. Your website and email depend on them.
OpenAI lists other verification methods too: business phone, business email and, for Shopify merchants, connecting the store. You use the ones your screen offers.
Step 4: Verify your phone number and email
After the domain was accepted, we were asked to verify a phone number and an email address. Each sends a code that you enter in ChatGPT.
Step 5: Your profile is created as a draft
At this point ChatGPT confirms that the business has been created and saved as a draft. The confirmation screen offers three optional next steps: manage the business, take up an offer of advertising credit for ChatGPT Ads, or upgrade to a ChatGPT Business plan. None is required to finish registering.
Choose Go to business overview.
Step 6: Check every detail before you verify your identity
Do this before the next step, because of how publishing works: OpenAI says a new profile is published automatically once the identity check is approved. There is no separate publish button.
So check now:
- Business name, spelled exactly as in your official records and as on your website.
- Website address.
- Description and category.
- Logo and cover photo.
Step 7: Complete identity verification
In the business overview, start Complete verification. OpenAI uses a verification partner, Persona, and may ask for a government-issued ID, business registration information and proof that you are authorised to represent the business.
OpenAI then reviews the submission and emails you its decision or a request for more information. Review time varies. Submitting the documents does not mean you are approved; the features below stay locked until you are.
Step 8: Once you are approved
Approval brings three things:
- The blue verified badge on your profile.
- Editing: website, business description, product or service category, logo, cover photo, delivery policy and return policy. If you sell products you can connect a product feed, including a Shopify feed, with prices and availability. OpenAI reviews changes before they appear.
- Insights for the past 28 days:
- Mentions: the times ChatGPT referenced your website.
- Website clicks: how often people clicked through to your site.
- Discovery topics: common themes in the answers that mentioned you.
Insights are aggregated. You don't see anyone's questions or conversations, and a blank number can simply mean there is not enough activity yet to report.
You can also add teammates, or give an agency access to manage the profile.
If something goes wrong
| Problem | What to do |
|---|---|
| "Verify domain" fails straight after saving | DNS changes take time to appear. Wait a few minutes and try again |
| It still fails | Check the name field. The domain may have been added twice |
| The record expired | Go back in ChatGPT, get the new value, and replace the old record |
| Identity verification fails | Make sure the business name, address and registration or tax number match your official records, then use Try again if it is offered |
| Your business was already claimed by someone else | Open the profile, choose the more options menu, and select Dispute ownership |
ChatGPT business profile and Google Business Profile: keep both
| Google Business Profile | ChatGPT business profile | |
|---|---|---|
| Where it shows | Google Search and Google Maps | Inside ChatGPT, when your business appears in an answer |
| What you manage | Hours, address, services, photos, posts, replies to reviews | Website, description, category, logo, policies, product feed |
| What it reports | Searches, calls, direction requests, website clicks | Mentions, website clicks, discovery topics |
| Cost | Free | Free |
They do different jobs, so a business should have both. Our guide for walk-in and appointment businesses has the Google Business Profile checklist.
After registering: how to be the business ChatGPT names
Registering makes sure ChatGPT has the right facts about you. OpenAI is clear that it does not guarantee more visibility, and notes that ChatGPT may also use other sources when it answers questions about your business. So finish the job:
- Use the same name, address and phone number everywhere: website, ChatGPT profile, Google Business Profile, LinkedIn and directories.
- Make your website easy for AI to read: clear service and pricing pages, FAQ sections that answer real questions, and structured data.
- Don't block OpenAI's crawlers in your robots.txt.
- Keep the profile current whenever prices, policies or services change.
- Check your insights every month and write content for the discovery topics where you want to appear more often.
This is the work of answer engine optimisation (AEO). Our services page explains how we approach it, and the guide to ChatGPT Ads in India covers the paid side.
Want help getting registered?
Book a Free Growth Check-Up. We'll check that your business details are consistent across Google and AI assistants, and walk you through the registration if you get stuck on the domain step.
We'll update this guide once our own profile clears identity verification, with what the insights look like.
Raj Vidhyadharan is the founder of DMarketing Cryptex, a digital marketing agency in Mumbai, founded in 2019. Sources: OpenAI, "Introducing Businesses in ChatGPT" (10 November 2026) and the OpenAI Help Center article "Setting up your business on ChatGPT".